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Posts Tagged ‘help for job seekers’

GreatPlaceJobs Employer Profile: Nike, Inc.

Monday, October 5th, 2009

Another in a series of posts highlighting GreatPlaceJobs’ workplaces.

By Beth Mulhern, GreatPlaceJobs Research Assistant

NIKE, Inc. was born on the dreams of Phil Knight, a competitive runner for the University of Oregon, and his coach, Bill Bowerman. Back in the mid-1950’s, long before the famous Nike “Swoosh” came along, Coach Bowerman wanted better running shoes for his track team than were available on the market, and Phil Knight, who graduated and earned his MBA, had a vision of marketing the best running shoes in the world in a brand new way in the US. They shared their visions and Blue Ribbon Sports, later to become NIKE, Inc., came to be, and now includes the wholly-owned subsidiaries of Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd.

Nike, Inc., headquartered in Beaverton, Oregon, was an $18.6 billion dollar company at the end of 2008, and has plans to grow to $23 billion in revenue by the end of fiscal 2011. The company employs over 30,000 people across six continents, in more than 160 countries around the globe. They directly or indirectly employ nearly one million people through their suppliers, shippers, retailers and other service providers. Their mission statement, “to bring inspiration and innovation to every athlete”, has at its core the belief of its co-founder, Bill Bowerman that “if you have a body, you are an athlete.” They state their corporate goal like this:
Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.

It’s refreshing that a multi-billion dollar corporation features a strong policy on environmental responsibility, especially in regards to climate change.  They summarize it clearly:

Nike sees corporate responsibility as an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change.
Nike, Inc. also takes great pride in an innovative and inspirational corporate culture, which embraces diversity, imagination and creativity.   For example, Nike has a very innovative marketing strategy, utilizing digital media aggressively to promote the brand.  They encourage their employees to think outside the box and “push out the edges of what can be.” Their record speaks for itself, as the company has been named three years running to Fortune Magazine’s 100 Best Companies To Work For, and for the last two years was also named to Business Week’s Top 100 Best Places To Launch A Career lists. Further, The Ethisphere Institute named Nike as one of the World’s Most Ethical Companies for 2009.

To look for jobs with Nike, join GreatPlaceJobs.

Don’t Be Intimidated By the Job Hunt

Monday, December 15th, 2008

Looking around, it may seem like getting a job in this economy is about as easy as climbing Mount Everest. Unemployment is up, more talented people are losing their jobs and the thought of a job hunt is pretty daunting for most professionals, especially those who have not needed to look for a job in a long time.

However, I believe that keeping a positive attitude and taking advantage of all of all available tools at their disposal can help job seekers be successful, even in seemingly bleak times. In her blog for Examiner.com, Heather Huhman reports some heartening findings.

For example, news isn’t all that bad if you have a college degree. Rob McGovern, CEO Jobfox says the unemployment rate is only 3.1 percent for professionals with college degrees.

Heather reports on McGovern’s recommendations for students and recent graduates looking for work. I think these tips apply to all job seekers. (Commentary is my own.)

1. Listen to feedback. Read your past employment reviews and ask people what they think you should highlight as your best qualities. Ask friends, but also ask colleagues and people who know you in a variety of different personal and professional settings. Take their suggestions to heart and think about what you have to offer.
2. Stay on top of emerging trends in your industry of choice. Set “Google alerts” for your industry and organizations you are targeting for your search. Keep your eyes and ears open for information that you can use during networking conversations and interviews.
3. Work on basic people skills. McGovern notes that, “Study after study suggests that warm smiles and firm handshakes go a long way in creating lasting first impressions.” I’ve written about the importance of “soft skills.” Don’t forget that getting a job isn’t only about the sum of your skills, but the way you present
them! (For a list of soft skills, click HERE and scroll to the bottom.)
4. Attitude adjustment. A positive personality can go a long way. Be confident and able to concisely describe what you have to offer. You’ll be surprised how important your attitude is in your job search.
5. Keep your perspective. Everything I read reminds me that, even in a recession, jobs still need to get done. There are jobs out there. Be sure you are well prepared to compete for them!
Many clients come to me after a long, bleak search that resulted in no interviews. They are surprised to realize that their lack of success was not due to factors beyond their control (such as age, experience or the job market itself), but because they were not marketing their skills properly. Make sure you market your skills well; don’t wait until months of job hunting to re-tool your plans.
Miriam Salpeter
GreatPlaceJobs Career Advice Expert
www.keppiecareers.com

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